Suhel Seth is the Founder and Managing Partner of Counselage India, the country’s only strategic brand management and marketing consultancy. Seth is a regular speaker at industry meets as well as a lecturer at various Indian institutes of management. He has written for the Financial Times, the Hindustan Times and The Indian Express on current affairs and the social landscape of India. Seth is also the author of In Your Face, Get to the Top, India’s Finest CEOS and their Mantras of Success and Of Roots and Wings: 50 Years of Indian Airlines. His next book is tentatively titled The Indian Mindset.